I swear it wasn’t me, it was email

Have you ever emerged from an email conversation feeling socially shamed and made to look like an expert commentator on last year’s news? Well, then we understand each other. Here’s my story. I was just part of an email thread involving important people who did not know me, and evidently, I was eager to impress. … Read more

McKinsey Study – The Value of Social Business

2012 brought in scores of real case studies of companies of all sizes implementing social business technologies and reporting benefits. Conceptual models abounded and debates around the use of social tools at work built to a crescendo. To follow up on all that, McKinsey released a report quantifying the industry-wide benefits of social technologies in … Read more

Guest Post – Why Social Media is Essential to the Success of any Small Business in 2013

Of all the technologies that have changed our lives in recent years, none has done so more than social media. Social media has taken root as one of the most influential and most used forms of communication around the world. From politics, to entertainment, to personal and business, there is not one platform as accessible … Read more