While social networking has been all the hype lately, it’s not clear/proven how small businesses will put it to work for them. New companies sprout up daily claiming to be experts to help you leverage social networking in your small businesses. Typically they focus on building a message, report, widget, video that will get passed around and people will hear about your business. Others advise you on how to protect you reputation in communities and use communities like LinkedIn to find leads and insert yourself in relevant discussions online.
How many communities can one possibly be active in? There’s no shortage of online communities; Salesforce.com has Chatter, Google just put out Buzz, LinkedIn is my favorite so far, and of course Facebook.
We come back to the question, how can businesses put social networking to work for them. I think Company.com has the answer. What they do different is structure the conversations and match up people so business owners and management can find conversations around their toughest problems. They do this by creating communities with experts they have vetted who contribute with solid advice. I’ve sifted through and have been impressed so far.
Company.com wants to be there for you from cradle to crave, by helping you find information around every step of the small business cycle i.e. how to raise finances, technology advice, how to streamline operations, advice on business strategy, and more.
They are backed by a very experienced management team – In my opinion the single biggest factor to the success of new business ventures. They also bring that human touch to helping businesses save money by vetting vendors, side-by-side comparisons, negotiating the best deal for their members- you- the small business owner. Not just another ad-based non-discriminating aggregator like business.com
They want to “help businesses make money and save money.” We’ll, we’re all for that.
At HyperOffice “ Our mission is to empower growing organizations with technology traditionally available only to large enterprises, and help them achieve business growth, competitive advantage and success.”
You can see why we decided to get behind Company.com and help small businesses compete with more effective and lower cost collaboration software. I hope you’ll check them out, and I look forward to watching them become a household name.