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Rockville, MD (PRWEB) October 10, 2013 — Application Corporation today announced that it will launch a new line of cloud Unified Communication and Collaboration (UCC), Federated Collaboration, and Social Web Conferencing offerings dedicated to service providers. The applications will be introduced at BroadSoft Connections 2013 users’ conference, being held October 16-19 at the Hilton San Diet.

The new offerings include:

Social Collaboration and UCC. Unified cloud solutions built to serve the communication, collaboration and productivity needs of SMBs from end to end.

Federated Collaboration and UCC. A ubiquitous cloud platform which allows companies to aggregate information from corporate applications and devices and share it within and across company boundaries.

Social Web Conferencing. A next-wave conferencing solution which combines the principles of social collaboration and web conferencing, and introduces new innovation in the web/video conferencing market.

Application Corporation is an award-winning developer of the HyperOffice range of cloud- based social collaboration, federated collaboration, UCC and mobile technologies, available to service providers interested in protecting their brand and controlling their customers’ data. HyperOffice enables service providers to rapidly launch their own private label products in high growth business and consumer cloud markets through a variety of flexible deployment options. Application Corporation’s list of partners includes global leaders like iNet, Canon and Tata Teleservices.

“We continue to witness the unprecedented growth and impact of cloud solutions in businesses,” said Farzin Arsanjani, President, Application Corporation. “Naturally, as SMBs move to the cloud, they are looking at service providers, their traditional IT partners and advisors, to help them make this transition. We have 10 years of experience developing innovative cloud technologies for the workplace, while service providers have the established relationships and delivery capabilities to bring these technologies to SMBs. There is clear synergy,” he added. “Our mission is to enable service providers to capture the cloud collaboration market through innovative and proven technologies which they can brand, customize, package and deploy exactly according to their requirements,” he added.

Today, service providers are looking to diversify into cloud services as the market becomes data driven and traditional cash cows like voice, SMS and access slow down. Leading analysts have identified the enterprise cloud as a promising market for service providers. This is the gap Application Corporation is looking to fill.

It recently published an infographic on this subject at

Application Corporation has collaborated with BroadSoft to integrate the HyperOffice line of cloud collaboration products for use with BroadSoft’s Unified Communications services. “As the market matures, enterprises are turning to Unified Communications and Collaboration services to increase workforce productivity and eliminate integration challenges. We were looking to add voice and conferencing features to our collaboration offerings, and BroadSoft was a logical choice given their widely-deployed technology and vast experience working with service providers,” added Arsanjani. “BroadSoft welcomed the opportunity to collaborate with us, and we now have an even more robust suite of applications to deliver UCC to service providers and their enterprise customers,” said Arsanjani.

“We were deeply impressed by Application Corporation’s innovative HyperOffice cloud product line, which is why we chose to partner with them,” said Steven Kaish, vice president, business development, BroadSoft. “We have worked together to integrate our Unified Communication services with their cloud collaboration technologies. Our technologies have a natural synergy as voice and video capabilities are an extension of collaboration, and business customers are increasingly looking at unified solutions to make their teams more productive,” he added.

Application Corporation will officially unveil the new product line in the Solutions Showcase at BroadSoft Connections 2013. Announcements and other news originating from the event will appear on Twitter (@BroadSoftNews and #BSFTConnections).

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