2013 state of collaboration – Report

Posted by on June 20, 2013 at 7:09 pm.

Collaborative Strategies, a leading consultancy which closely follows the collaboration software market, just released its annual report on the “state of collaboration” in 2013. Companies looking to implement collaboration software, or already using it, will take a lot away from this study in terms of experiences of other companies.  The main findings of the study are as follows (with my comments):

1) Users said they mainly used a collaboration solution to coordinate work with others, keep on top of project status, and keep track of colleagues.

2) 82% felt “cutting cycle time” and “improving teamwork” were the greatest benefits of using collaboration software.

3) Surprisingly, in terms of satisfaction almost 50% were somewhat happy with the collaboration/social tools they were currently using, but 35% were not very happy. This is a strong message to vendors that there is room to improve user experience.

4) The industries where collaboration tools were used the most were Sales and Marketing, IT, Operations, Customer Support, and R&D.

5) There is a concerted movement from using collaboration software for internal use to using it for collaboration with partners, clients, sub-contractors, etc. outside the corporate firewall. This makes sense because people are frustrated with using email for external collaboration, and finally it is easier to do via collaboration software.

6) 60% of the members of management said they understand the functions/benefits of collaboration software compared to just 10% in 2009.

7) 65% of users felt ease-of-use was more important compared to 24% who wanted more features. At HyperOffice we try hard to arrive at a balance. We call it “keeping it simple without losing value.

8 ) Many of collaboration tools in the market are now best categorized as collaborative or social “suite” tools, i.e. many functions integrated, rather than a tool that focuses on one function and tries to be “best-of-breed.” HyperOffice has always taken this approach. We were one of the first “integrated” solutions in the market and believe that teams work most efficiently when business information and tools are unified in a single interface (read our whitepaper about the benefits of integrated collaboration software)

9) Most solutions in the market average $15-25, but a number of companies do “disruptive” pricing including Podio ($9/u/m), Teambox ($5/u/m), MangoSpring ($6/u/mo), Apptivo ($10/user/mo) and HyperOffice whose pricing starts at $7/u/m. Interestingly, 57% of users surveyed felt that collaboration/social tools should cost less than$10/user/month.

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