SMB Group, a premier consultancy group which specializes in analyzing and researching the SMB market, recently released its study “Moving Beyond Email—The Era of SMB Online Collaboration Suites”.
The SMB Group brings deep expertise in how latest technology trends impact how SMBs operate and compete. The study follows the increasing importance of distributed collaboration in SMBs, and the consequent increase in use of collaboration technology. According to Laurie McCabe, co author of the report: -
“Until recently, most small and medium businesses (SMBs) could get along just fine with a few tools such as email, calendars, document sharing, and the good old telephone. But today, many SMBs are finding that they need more effective collaboration tools to share knowledge, streamline processes, and keep everyone in the organization “on the same page”. They need to make information easier to find, share, and use as well as to connect with the right people at the right time—on any device”
As Laurie points out, email is no longer the collaboration tool of choice, and workers have moved their many of their collaboration activities to other tools. But it is not an either or situation, as email continues to be important, as most of us can testify. Keeping in mind this close relationship in mind, we had started offering integrated email and collaboration tools. In the past couple of years Google and Microsoft have also entered the arena with Google Apps and Microsoft BPOS, making the “communication and collaboration” space well defined.
An SMB Group survey found that a quarter of SMBs intend to invest in collaboration software in the coming 12 months. And the online, or “software as a service” model for collaboration solutions is ideal for SMBs because it has been designed for their specific needs and budgets.
Recently, have been numerous reports on the SaaS market by Forrester, Gartner, McKinsey, IDG and AMI on the SaaS market in general, but none deals with the online collaboration market in such detail.
The study brings more than abstract, high level information of the kind that SMBs find particularly hard to digest. The report brings a detailed assessment of the top 8 players in the online collaboration suite category. We are more than pleased that HyperOffice has been featured in a lineup that includes names like Google, Microsoft and IBM.
The intuitive “SMB Readiness Grid” compares the eight vendors in terms of their marketing strategies, solution capabilities, service offerings, and differentiation for the SMB market.
In addition, the report also brings interviews of SMB customers who have used these suites.
The purpose of the grid is not just a feature assessment of the suites, but their fit for the SMB market. We believe HyperOffice will stand out in this respect because Microsoft BPOS and Google Apps are more focused towards the more profitable enterprise segment, while our bread and butter comes from SMBs, around whom we have developed our solutions.
Journalists interested the SMB market will find bountiful insights in this research, and of course, SMBs will find it immensely useful is devising their collaboration strategy. You can download the research abstract here, and find further details on how to purchase the report.